Tell a vision

One day dedicated to the future
of the audio-visual landscape

October 3rd 2017
from 8.30 till 17.00


The Belgian audiovisual association “ABMA / BVAM”, that gathers public and private broadcasters, set up ‘Tell A Vision’ in order to develop a vision about the future media landscape and assess new ways of advertising in the context of fully digitized media activities.

A morning session dedicated to video

  • The objective is to give you a toolbox to navigate through all video advertising possibilities.

An afternoon session dedicated to Radio

  • This session will provide you all the reasons to believe in the future of radio and its branding power.

We are looking forward to seeing you.



  1. Television and Digital : Get the basics right
  2. Effectiveness in a changing media landscape
  3. Ad-tech innovation and automation : targeted and addressable TV
  4. Creativity will save advertising

Radio : the future is sound

  1. The power of sound : 5 elements to sound credible
  2. The power of storytelling : how to be remembered
  3. The power of personalized sound : how to engage & be relevant
  4. The power of radio in building brands : the proof radio does more than promotion
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SpeakersSpeakers already confirmed


Jean-Paul Edwards - UK - NEW CONFIRMED

Strategy and Product Development Director, OMD EMEA

Jean-Paul has been with OMD for over 20 years. He founded Manning Gottlieb OMD’s Digital team in 1997, and led the agency Media Futures offering. He now works at OMD EMEA to drive development of the network’s offering in a digitally led, data centric media environment. Outside of work Jean-Paul is kept busy by three children, he is a keen skier and reader across a wide range of embarrassingly geeky topics.



Uroš Bogdanović - Serbia - NEW CONFIRMED

Owner and Creative Director, KrAn studio, Zemun

Radio consultant and coach, media strategist, content creator, copy- and scriptwriter, expert in content marketing and promotions, communications and social media. In two words: multimedia creator. Uroš shows how advanced mind techniques and storytelling can be used in creating radio advertisements in order to be sure that the message will be remembered. Evidence shows this works very well.



Emma Rodero – Spain

Researcher and professor in the Department of Communication at Pompeu Fabra University (Barcelona)

Emma has writen more than ten books and fifty scientific papers about impact of auditory/sound elements on attention and memory. She will talk about the best strategies to achieve more impact in your campaigns by using different voice, melody, and speech rate combinations.



Marc Ritson – Australia

Professor of Marketing at Melbourne Business School

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS.

Mark has worked globally as a private marketing consultant on projects ranging from brand strategy, market research, segmentation, CRM, marketing communications, brand acquisition, brand valuation and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.

He has written a weekly column on branding for Marketing Week for over a decade. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper. His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for his doctoral thesis. In 2001. His co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech.


Miguel Aguza – Belgium

Country External Communication Manager at IKEA

Media Advertiser of the Year 2017 (AMMA Awards)
Advertiser of the Year 2016 (Merit Awards)
Advertiser Personality of the Year 2016 (UBA Belgium)

About me in a few words: I'm passionate about communications, particularly advertising in it's many forms. I'm constantly exploring major ideas within the advertising sphere. I work well independently, and I'm also a great team player. I'm a dynamic and creative thinker and I'm able to use my own initiative. Last but not least, I'm a cheerful and optimistic person.


Sam Crowther – UK

Former Creative director at Bauer Radio, now Head of Creative at agency “Amillionads”.

Sam is the master at evangelising about the power of sound, and personalisation & delivering data-driven creative for audio is the next chapter of his thesis.



Cours Paul-Henri Spaak
Promenade 1
1200 Brussels

Free parking at the
Woluwe Shopping Center
(200m from Wolubilis)