TELL A VISION 2017 : BE THERE !
The Belgian audiovisual association “ABMA / BVAM”, that gathers public and private broadcasters, set up ‘Tell A Vision’ in order to develop a vision about the future media landscape and assess new ways of advertising in the context of fully digitized media activities.
A morning session dedicated to video
- The objective is to give you a toolbox to navigate through all video advertising possibilities.
An afternoon session dedicated to Radio
- This session will provide you all the reasons to believe in the future of radio and its branding power.
We are looking forward to seeing you.
THE VIDEO TOOLBOX, MAKING TV EVEN MORE POWERFUL
- Television and Digital : Get the basics right
- Effectiveness in a changing media landscape
- Ad-tech innovation and automation : targeted and addressable TV
- Creativity will save advertising
Radio : the future is sound
- The power of sound : 5 elements to sound credible
- The power of storytelling : how to be remembered
- The power of personalized sound : how to engage & be relevant
- The power of radio in building brands : the proof radio does more than promotion
Speakers already confirmed
Jean-Paul Edwards - UK - NEW CONFIRMEDStrategy and Product Development Director, OMD EMEA
Jean-Paul has been with OMD for over 20 years. He founded Manning Gottlieb OMD’s Digital team in 1997, and led the agency Media Futures offering. He now works at OMD EMEA to drive development of the network’s offering in a digitally led, data centric media environment. Outside of work Jean-Paul is kept busy by three children, he is a keen skier and reader across a wide range of embarrassingly geeky topics.
Uroš Bogdanović - Serbia - NEW CONFIRMEDOwner and Creative Director, KrAn studio, Zemun
Radio consultant and coach, media strategist, content creator, copy- and scriptwriter, expert in content marketing and promotions, communications and social media. In two words: multimedia creator. Uroš shows how advanced mind techniques and storytelling can be used in creating radio advertisements in order to be sure that the message will be remembered. Evidence shows this works very well.
Emma Rodero – SpainResearcher and professor in the Department of Communication at Pompeu Fabra University (Barcelona)
Emma has writen more than ten books and fifty scientific papers about impact of auditory/sound elements on attention and memory. She will talk about the best strategies to achieve more impact in your campaigns by using different voice, melody, and speech rate combinations.
Marc Ritson – AustraliaProfessor of Marketing at Melbourne Business School
Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS.
Miguel Aguza – BelgiumCountry External Communication Manager at IKEA
Media Advertiser of the Year 2017 (AMMA Awards)
Sam Crowther – UKFormer Creative director at Bauer Radio, now Head of Creative at agency “Amillionads”.
Sam is the master at evangelising about the power of sound, and personalisation & delivering data-driven creative for audio is the next chapter of his thesis.
Cours Paul-Henri Spaak
Free parking at the
Woluwe Shopping Center
(200m from Wolubilis)